Winter in Sweden isn't just a season; it's a delightful experience that stirs the soul. We are passionate about helping your clients create their own memorable winter tale, down to the last snowflake. Whether they want to chase the Northern Lights or cosy up with a warm cup of glögg in a Stockholm café, we're here to make their Swedish winter dream come true!

If your client dreams about exploring a magical, snow-covered landscape straight out of a fairy tale, then look no further than Sweden in winter. As a DMC that prides itself on providing personalised experiences, our team has been on exhilarating adventures in Sweden, and we’re thrilled to share our findings with you. From the Northern Lights’ ethereal glow to Stockholm’s enchanting Christmas markets, let’s take you through some highlights of the winter marvels of Sweden.

Lapland: Dancing with the Northern Light

Lapland: Dancing With the Northern Lights

Swedish Lapland, the country’s northernmost region, is a wonderland where winter is at its most beautiful. As twilight falls, guests will be treated to the mesmerising spectacle of the Aurora Borealis. The ethereal green, purple and blue lights dance across the sky, creating a spectacle that no photograph can truly capture. As part of our service, we plan your clients’ trips to maximise the chances of witnessing this celestial ballet, turning an elusive dream into an unforgettable reality.

In addition to the Northern Lights, guests can explore on guided snowmobile and dog sled tours, journeying through snow-laden forests and across the icy expanse of the Torne River. With us, every experience is tailored to your client’s comfort and thrill levels, ensuring each moment is as magical as the last.

Kiruna: A Sleepover in the Icehotel

Kiruna: A Sleepover in the Icehotel

Travel to Kiruna, home to the world-renowned Icehotel. Made entirely of ice and snow from the Torne River, this hotel is reborn in a new guise every winter, offering a unique experience that’s not just about sleeping in a sub-zero room, but also about embracing the ephemeral beauty of winter. We work closely with Icehotel to provide your clients with a once-in-a-lifetime experience!

Stockholm: Enchanting Christmas Markets and More

Stockholm: Enchanting Christmas Markets and More

Leaving the wilderness behind, descend upon the bustling city of Stockholm. The winter transformation in Sweden’s capital is nothing short of magical. The streets come alive with twinkling lights, and Christmas markets abound, offering everything from traditional Swedish crafts to delicious festive delicacies. Skansen’s Christmas market, in particular, will leave your clients entranced with its heritage buildings, festive music, and artisan stalls. We ensure their visit is tailored to include such gems, and we also arrange for guided tours of landmarks such as the Royal Palace and Vasa Museum.

We encourage your guests to immerse themselves in the local culture. Savour a Swedish ‘fika’, a coffee break paired with a delectable Swedish pastry, or delve into the city’s food scene, offering everything from traditional meatballs to modern Nordic cuisine.

Gothenburg: A Coastal Winter Retreat

Gothenburg: A Coastal Winter Retreat

Our final destination highlight is Gothenburg, a coastal city on the west coast of Sweden. In winter, it’s a serene retreat from the hustle and bustle, with picturesque canals and trendy boutiques. We were particularly enchanted by the Universeum, a seven-floor science centre with everything from a rainforest to a space exhibition. Every traveller gets a personalised itinerary, taking into consideration their interests and preferences, whether they are an adrenaline junkie, a cultural enthusiast, a foodie, or a family with children.

We understand that travel is deeply personal. That’s why we work hard to ensure that destinations chosen aren’t just about checking boxes off a list. Instead, it’s about embracing the charm and magic of a country that truly knows how to celebrate the frosty season. And our team is always ready to listen to your customers’ desires and transform them into an experience that’s exclusively theirs.

Experience the enchanting Swedish winter with us! From chasing the Northern Lights to cozying up with glögg, we’ll create unforgettable memories down to the last snowflake. Let us make your winter dream come true!